A look back to move forward — stories, insights, and creative breakthroughs from the team behind Videotape.

We called our company Videotape as a tribute to a different era — one defined by creative freedom, bold ideas, and a more human connection between brands and their audiences. Back then, video wasn’t just a medium — it was a moment. And people felt it.

Today, in a world overflowing with content, connection is harder than ever. Social media has flattened attention spans, algorithms shape our reach, and too often, brands are left guessing what people actually think.

That’s why we built Videotape.

We believe the best way to reconnect is to listen — not just to numbers, but to people. Real voices. Real faces. Real feedback. Our platform brings that to life with AI-powered video interviews that deliver the depth of qual, the clarity of quant, and the speed today’s teams need.

So we created The Rewind — a space for stories worth revisiting.

What you’ll find here:

• Insights from the front lines of brand and creative testing

• Behind-the-scenes looks at how we build Videotape

• Lessons from customer research that changed direction — or confirmed it

• Thoughts on where research, creativity, and technology are headed

We believe research should feel as human as the people it’s about — and that creative teams deserve better inputs.

The Rewind is where we slow down, reflect, and share what matters — so you can move faster with more confidence.