Welcome to The Cuts.

In a world drowning in content, real insight is rare.

Our blog, The Cuts, delivers the research, stories, and thinking that help you move faster and decide smarter. We go beyond the metrics to explore what actually moves people — and what that means for brands, creatives, and teams building the future.

What you'll find:

• Brand and creative testing insights you won't find anywhere else

• Behind-the-scenes of building Videotape

• Customer research stories that shifted strategy

• Where research, creativity, and AI are headed next

We believe the best decisions come from listening to people, not just tracking them.

The Cuts is where we share what we learn — so you can stay ahead.

To read our first cut, check out: The End of Quant vs Qual: Why Modern Research Demands Both