Concept Testing
Turn Bold Ideas Into Market Winners
Testing a global expansion, premium product line, or breakthrough campaign concept? Get real consumer reactions that help you refine, optimize, and launch with confidence.
See Your Ideas Through Consumer Eyes
Watch real people react to your concepts on camera — their authentic responses reveal what truly resonates and what needs refinement.
See Your Ideas Through Consumer Eyes
Watch real people react to your concepts on camera — their authentic responses reveal what truly resonates and what needs refinement.
Feel Confident in Your Creative Choices
Move from "I think this will work" to "I know this will work" — backed by our VHS score that quantifies performance and hundreds of real consumer voices explaining exactly why they love (or don't love) your concept.
Feel Confident in Your Creative Choices
Move from "I think this will work" to "I know this will work" — backed by our VHS score that quantifies performance and hundreds of real consumer voices explaining exactly why they love (or don't love) your concept.
Don't Go Viral for the Wrong Reasons
Catch red flags before the internet does — our AI-powered interviews help you uncover risky messaging, polarizing ideas, or moments that might backfire, all before launch day.
Don't Go Viral for the Wrong Reasons
Catch red flags before the internet does — our AI-powered interviews help you uncover risky messaging, polarizing ideas, or moments that might backfire, all before launch day.
"Videotape has opened up new possibilities for us that have completely changed how we approach and conduct our research."
Sylvia Berg
Head of Global Research & SVP of New Initiatives
"Videotape has opened up new possibilities for us that have completely changed how we approach and conduct our research."
Sylvia Berg
Head of Global Research & SVP of New Initiatives